Helping Businesses Thrive and Grow

What Is Your Value Proposition?

Money is a Scarce Resource The only way for the business to truly benefit from spending its scarce resources on marketing is if the customers the money spent attracts return not occasionally, but regularly. But, if the marketing has been a façade, a false skin, over the actual business, buyers will experience buyer’s remorse and…
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Could Your Business Be Targeted for a Cyber Attack?

Don’t Be a Cyber Attack Victim Cyber Security is becoming more and more important all the time. As we start taking payments from clients online we need to make sure everyone is protected. Ben Toews, of Bullet Tools, never expected his business would be targeted for a cyber attack. Then it was. Ben shares his…
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Looking Out For the Little Guy – Idaho Business Success

Success Stories If it’s success stories you want, Bill Jhung is your man.  The director of the North Idaho Small Business Development Center in Coeur d’Alene cites Idaho business after Idaho business that the nonprofit has assisted over the years. There are Alternative Molding Concepts of Post Falls.  There’s Laughing Dog Brewery in Sandpoint.  And…
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Checklist Yes or No

I Am Thinking of Starting a Business What Should I Do First?

Before you quit your job or print business cards, it is wise to take stock of personal considerations. Ask yourself: Do I have what it takes to be an entrepreneur? Am I a risk-taker? Do I have a grasp of basic financial and marketing principles? Am I resourceful and organized? Can I support myself and/or…
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Financial Report and Taking Notes

How Can I Obtain a Loan?

Securing a business loan can be a daunting process. The best way to enhance your “asking” position is to do your homework. Before approaching a lender, get a copy of both your personal and business credit reports and make sure they are accurate. If anything is amiss, correct it with the reporting agency. If there are blemishes (late…
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