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Value Proposition

The only way for the business to truly benefit from spending its scarce resources on marketing is if the customers those $ attract return not occasionally but regularly. But, if the marketing has been a façade, a false skin, over the actual business, buyers will experience buyer’s remorse and let everyone know about it. The…
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Can marketing be dangerous for your business?

I am often asked “what kind of marketing should I do?” When asked why? It’s typically because of poor sales. In my experience of coaching hundreds of businesses in majority of cases they have a fundamental issue which more marketing will not solve. Mediocrity! As a business the experience they deliver is so forgetful that…
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Friendly to Small Business: Survey of Owners Ranks Idaho Second in Nation

Posted at CDA Press: Tuesday, June 17, 2014 12:00 am COEUR d’ALENE – Idaho is the second-friendliest state for small business and the easiest place to start a business, according to a nationwide survey of small business owners. Only Utah ranked higher than the Gem State, according to results of a survey released Monday by the…
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Idaho SBDC Helps Business Increase Revenue by 30%

Posted by America’s SBDC on April 2, 2014 Bullet Tools began in a garage in 1998 with a simple idea born of necessity – a longtime flooring installer, Dalen Gunn, decided there had to be a better way to cut flooring and launched the MAGNUM Shear. From its humble beginnings, Bullet Tools has evolved into a major U.S.…
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The Restaurant Biz Doesn’t Have To Bite

atangen | Feb 25, 2014 | By MIKE PATRICK NIBJ writer Mike Wells and his wife had a lunch date. They chose a local place to eat and, Wells said, had what he considered “one of the best restaurant experiences in my life.” It was so good, Wells said, that just two days later, he…
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