25 August 2014
Category: Fresh Insight
25 August 2014,

I am often asked “what kind of marketing should I do?”

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When asked why? It’s typically because of poor sales.

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In my experience of coaching hundreds of businesses in majority of cases they have a fundamental issue which more marketing will not solve. Mediocrity!

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As a business the experience they deliver is so forgetful that the last thing the customers want to do is to repeat it especially with their family or friends.

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In general it may cost ten times more to acquire a new customer versus keeping an old customer.  Which means if the business is unable to keep existing customers, spending more $ in marketing would actually cause them to be worse off financially.

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So how do you know if your business is experiencing this mediocrity? Objectively check your repeat customer %.

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binära optioner program Deliver an outstanding customer experience. This is called Value Proposition which I will address next time.

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