Category: Fresh Insight

Helping Businesses Thrive and Grow

How to get a Meeting with Anyone

By Stephanie Vozza We all have that one person who we’d love to meet—the best business contact or our biggest creative inspiration. When Brad Lawrence and Michael Zach started the art apparel and body paint company BLVisuals in 2010, they dreamed of getting their goods in front of music star Macklemore. “He inspires us and we’d love to meet him,” Zach told…
Read more

Can marketing be dangerous for your business?

What Should I Be Doing to Market My Business? I am often asked, “what kind of marketing should I do?” When asked why? It’s typically because of poor sales. In my experience of coaching hundreds of businesses in the majority of cases, they have a fundamental issue which more marketing will not solve. Mediocrity! As…
Read more

What Is Your Value Proposition?

Money is a Scarce Resource The only way for the business to truly benefit from spending its scarce resources on marketing is if the customers the money spent attracts return not occasionally, but regularly. But, if the marketing has been a façade, a false skin, over the actual business, buyers will experience buyer’s remorse and…
Read more

Could Your Business Be Targeted for a Cyber Attack?

Don’t Be a Cyber Attack Victim Cyber Security is becoming more and more important all the time. As we start taking payments from clients online we need to make sure everyone is protected. Ben Toews, of Bullet Tools, never expected his business would be targeted for a cyber attack. Then it was. Ben shares his…
Read more

Business Innovation Sign

The Paradox of Innovation And Why Innovation Labs Rarely Work

The term “innovation” has lost its meaning – it is one of the most overused and abused terms in the human lexicon. Making a few photo filters isn’t innovation. A startup with zero revenues, zero paying customers and merely a lot of buzz isn’t innovating or disrupting anything. Real innovators are risk takers. They challenge…
Read more