Category: Fresh Insight

Helping Businesses Thrive and Grow

How to get a Meeting with Anyone

By Stephanie Vozza We all have that one person who we’d love to meet—the best business contact or our biggest creative inspiration. When Brad Lawrence and Michael Zach started the art apparel and body paint company BLVisuals in 2010, they dreamed of getting their goods in front of music star Macklemore. “He inspires us and we’d love to meet him,” Zach told…
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March 2, 2015 0

The Paradox of Innovation And Why Innovation Labs Rarely Work

The term “innovation” has lost its meaning – it is one of the most overused and abused terms in the human lexicon. Making a few photo filters isn’t innovation. A startup with zero revenues, zero paying customers and merely a lot of buzz isn’t innovating or disrupting anything. Real innovators are risk takers. They challenge…
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December 23, 2014 0

Bill Gates – 12 quotes on Life and Business

1.  Your most unhappy customers are your greatest source of LEARNING. 2.  Success is a lousy teacher. It seduces smart people into thinking they can’t lose. 3.  I failed in some subjects in exam, but my friends passed in all. Now he is an engineer in Microsoft and I am the owner of Microsoft. 4.…
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November 19, 2014 0

Value Proposition

The only way for the business to truly benefit from spending its scarce resources on marketing is if the customers those $ attract return not occasionally but regularly. But, if the marketing has been a façade, a false skin, over the actual business, buyers will experience buyer’s remorse and let everyone know about it. The…
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September 30, 2014 0

Can marketing be dangerous for your business?

I am often asked “what kind of marketing should I do?” When asked why? It’s typically because of poor sales. In my experience of coaching hundreds of businesses in majority of cases they have a fundamental issue which more marketing will not solve. Mediocrity! As a business the experience they deliver is so forgetful that…
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August 25, 2014 0