Marketing & Research

Online Resources

Developing a Marketing Plan (PDF) – Provides an overview of the importance of market research, pricing, advertising, sales, and customer service. Includes a sample marketing plan outline.

Sample Marketing Plans – Browse free sample marketing from a broad selection of industries.

Advertising Basics!  – provided by the Small Business Association (SBA).

Advertising Age – Keep up to date on advertising agency and marketing industry news!

Five Free Ways to Get Your Business in the News – The truth is you don’t really need a public relations firm to publicize your business. I realize that as the owner of a boutique public relations firm that’s probably not my best sales pitch. And yet, it’s true.

5 Ways to Make Your Coupons Stand Out From the Pack  – With 92 percent of consumers identifying themselves as coupon users, it’s no wonder retailers of all sizes are cranking out millions of discounts each year. And while these discounts are a proven way to attract new customers and boost sales, the complete saturation of coupons in the marketplace makes it hard for entrepreneurs and small-business owners to make their offers stand out from the crowd.

Marketing Is Dead – Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.