Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Extraordinary businesses have extraordinary marketing strategies. It is essential to identify your target market and its potential. A thorough marketing plan will enable you to define your unique selling advantage and how you can most effectively reach your potential customers.

Contact North Idaho SBDC and let one of our experienced coaches guide you though building an extraordinary marketing strategy today!

Online Resources

Developing a Marketing Plan (PDF) – Provides an overview of the importance of market research, pricing, advertising, sales, and customer service. Includes a sample marketing plan outline.

Sample Marketing Plans – Browse free sample marketing from a broad selection of industries.

Advertising Basics!  – provided by the Small Business Association (SBA).

Advertising Age – Keep up to date on advertising agency and marketing industry news!

Five Free Ways to Get Your Business in the News – The truth is you don’t really need a public relations firm to publicize your business. I realize that as the owner of a boutique public relations firm that’s probably not my best sales pitch. And yet, it’s true.

5 Ways to Make Your Coupons Stand Out From the Pack  – With 92 percent of consumers identifying themselves as coupon users, it’s no wonder retailers of all sizes are cranking out millions of discounts each year. And while these discounts are a proven way to attract new customers and boost sales, the complete saturation of coupons in the marketplace makes it hard for entrepreneurs and small-business owners to make their offers stand out from the crowd.

Marketing Is Dead – Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.