Building Your Own Business Website

This is a hands-on class. You will walk out of class with your own business website architecture, ready to use. You will use the sitebuilder tool, Weebly, to build your site that you have complete control over. Weebly even has the ability to add a shopping cart which we will cover in class. If you want to build a professional-looking, simple, custom website for your business, this is the class for you. You will learn how to register a domain name and use Weebly to build your own website. You can sign up for an account for your company during class since no fees are required to sign up (computer lab course).

Taking Your Business to the Web

Know you should have a website but not sure where to begin? Learn the getting-started basics such as obtaining a web address, determining who should build and update your website, and how to market it. This will help you to maximize your return on investment. After completing this class, you’ll know what’s important, what’s not, and how to avoid the common “gotcha’s” that “get” many first-time website owners!

eCommerce Website 101

Have a website and need to add eCommerce (shopping cart) capabilities? Or thinking about your first website, but not sure if you should incorporate eCommerce features? Learn about processing credit cards on the internet, plus their related transaction fees and security concerns. Also learn how orders are processed, shipping fees determined, and taxes applied. Achieve an overall understanding of how all these components work together on your website.

Search Engine Optimization

If you are not on the first page in a Google search, you are not likely going to be found. Nearly 90 percent of people searching in search engines do not look past the first page. Discover what strategies can be successful with both organic search engine optimization and with Pay- Per-Click (PPC) Marketing. Learn how to identify keyword phrases for your business, learn link building strategies, learn how to set up a Paypal ad campaign for both national and local searches.


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