Building a better leash
A good idea can come from anywhere.
Case in point – a waterski handle can transform into one of the most durable and versatile dog leashes on the market.
erfahrungen mit zoomtrader EzyDog, based in Ponderay, produces harnesses and leashes geared to match the active lifestyle of dogs and their adventurous owners. John Hatcher, alongside Australian partners Phil and Luke Hatcher, first developed the products from experience in the watersports industry.
كتابة طلب “We used to take waterski rope parts and make dog leashes out them, then Phil had the idea to put shock-absorbing bungee sections into it, which became the company’s first product, the Cujo Leash,” John Hatcher said. “The shock-absorbing section reduces the strain on the handler as well as the dog during those sudden lunges or jolts.”
trada binära optioner EzyDog started small in 2003 with orders compiled from Hatcher’s spare bedroom and backstock stored in the garage.
option 24 recensioni “On sunny days I would have a shipping table set up in our driveway,” he said. “Sounds pretty inefficient, but I had a decent flow going.”
monte paschi opzioni binarie EzyDog soon began distributing around the world. John, who is not related to brothers Phil and Luke, handles North American operations.
want to buy Tastylia in usa The company now has numerous active-lifestyle products for dogs, including collars, car restraints, backpacks, toys and lifejackets. Their signature training leash, the Vario 4, converts from a 6-to-3-to-1.5 ft on the go, giving the handler the versatility of three leashes in one.
bet365 opzioni binarie EzyDog was also the first to release a dog collar out of neoprene – the material found in wetsuits. Neoprene absorbs oils better than other materials, reducing that wet doggie stench.
opções binarias funciona mesmo Durability is a major priority for EzyDog. Most of their collars and harnesses are made with computerized stitching machines to insure 100% cut and sew consistency.
تحليل مقال بمجلة Hatcher said their typical customer is looking for something of higher quality than what’s available at the giant retail stores.
opcje binarne oszustwo “I was at a trade show and a woman came up to me and literally started to cry because she had two Labradors and couldn’t walk them together because of a recent shoulder injury she sustained,” Hatcher said.
cara menganalisa pergerakan grafik forex She bought the chest plate harness and a specialty Cujo Leash for tangle-free, two-dog walking.
opzioni binarie sito di prova “She was very emotional about being able to get back out there with her dogs,” Hatcher said.
top option roboter Hatcher is the first to admit EzyDog is still a small player in a market dominated by giants.
binäre optionen strategie indikatoren “Every year at a trade show someone will say, ‘Wow, this is a cool product. I’ve never heard of you,’” Hatcher said. “It can be frustrating in that we’ve been around for 10 years and spent a lot of time and money on marketing. But then again, it is exciting to know there are still so many people out there we can reach.”
binära optioner test Competition is fierce. Ten years ago EzyDog had few direct competitors. Now dozens of companies are competing for the outdoor-enthusiast market of pet products.
binaire opties oefenen “We continue to innovate and lead by introducing new and relevant product rather than looking to see what our competition is doing,” Hatcher said.
hedging binära optioner Hatcher approached the Idaho Small Business Development Center (SBDC) to continue that momentum.
How to make money selling pictures online ebooks “I am always looking for an outside opinion from people who have been where I am or have expertise in a field relevant to our business,” Hatcher said.
Based on suggestions from the Idaho SBDC, Hatcher takes a much deeper look at his sales.
“Really looking at what is selling, who is selling and how certain distributors are selling it better than others,” he said. “And margin, margin, margin. Net profit is much more important to us now than sales revenue.”
His message to growing businesses: Have a well-researched plan to back that idea or product.
“There are so many things that have to support the business outside of the product alone,” Hatcher said. “Spending a few hours with someone who has been through it can be invaluable in saving time and making mistakes.”
EzyDog corporate offices are located at 436 Larkspur St. Ubit C in Ponderay. For more information, visit www.EzyDog.com
For more information about North Idaho College’s Idaho Small Business Development Center, visit www.NIsbdc.com or call (208) 655-5085