81% of Video Viewing Captures Peoples Attention

Why it matters

If anything, consumers are paying more attention than ever before. What has changed, however, is their tolerance for time wasters. What does this mean for advertisers? It means attention is available, but the bar has been raised. If you really want someone’s attention, you have to earn it.

Read the Rest Here:

3 consumer attention myths holding back marketers

PDF version of the article:

1111-Helen_LinWhy-reach-metrics-are-no-longer-enough-Download Find our upcoming Training Opportunities here: NISBDC Training Calendar