American is Graying: What Does That Mean for Your Business?

In less than two decades, the graying of America will be inescapable: Older adults are projected to outnumber kids for the first time in U.S. history.

Already, the middle-aged outnumber children, but the country will reach a new milestone in 2035. That year, the U.S. Census Bureau projects that older adults will edge out children in population size: People age 65 and over are expected to number 78.0 million, while children under age 18 will number 76.4 million.

This may or may not effect you and your business, but at the very least it may bring up some questions. (If your business is extraordinary it probably won’t be an issue) Is there a new revenue stream I can create from this? Does this effect my target market? Will this make me have to re-evaluate my planning for the next several year. These are things to consider as we move into an era where the older generation surpasses the younger in numbers. 

After watching the video you can read the rest of the article on the Census Bureau website here: The U.S. Joins Other Countries With Large Aging Populations

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