Building a Brand is a Long Game

Having a clearly articulated mission statement for yourself and for external facing communications is a must, but when you take the next step of communicating your mission—the purpose your business and who it’s for—through video, you’re engaging with your customers on an entirely different level.


Ready, Set, Launch: Every Piece of Content You Need to Get an Idea off the Ground

What Is Your Mission

Your mission if you choose to accept it… That is not the mission we are talking about. The mission we are talking about is the one you have established for your business. It is your why, your who, and your what condensed into one statement that tells someone out there why they want to be your customer.

For example, the mission of eyeglass company Warby Parker. “Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.”

Who Are You and Why Do I Need or Want What You Are Selling

Defining your mission, vision, and value proposition are things that a lot of new companies (and even some old ones) don’t put enough focus on.

How do you create a brand, your brands’ voice, and brand assets for your marketing/advertising when you don’t know who you are targeting, why you are targeting them, and what are you giving them that they need or want.

Having a clearly defined mission helps create goals for your company. Having goals, helps to keep you accountable and moving forward. If you aren’t moving forward what are you doing?

What is Your Customers Pain Point?

Your customer has a problem, how do you solve it? For any of your marketing to be effective it has to show the person looking at your ad, website, or social media post why they need to buy your product, call you, or come to your establishment.

Simply saying “We Are the Best” in white font on a black background with a telephone number doesn’t really entice someone to take action. Especially in a world where we are inundated with messages via our computer, smartphones, etc. You need to make sure your message is clear and reaching your target audience.

Let’s Get Branding

So where do you get started or if you need a brand refresh what does that look like. Here is a checklist of things to do and or consider doing.

  1. Define your unique mission statement
  2. Identify and decide on your brands colors. (use them on everything)
  3. Logo that fits with mission and brand colors
  4. Create an Electronic Press Kit
  5. Make sure your website relays your mission and includes your branding.
  6. Create your social media collateral
  7. Templates for proposals, emails, social posts, etc.

Why are you still reading this…get to work! Or do you need help, remember we are here to help people already running a small business or starting a small business.

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