What do we mean by digital transformation? It’s not just about building a better e-commerce site, utilizing social media channels, or refining your sales pipeline (as crucial as those are). It’s about using data and technology to upscale your product and channel capabilities.

In 2020, we’ve seen the acceleration of trends already underway before the onset of this year’s health and economic crises. The pace of digital adoption quickened, straining how companies have traditionally developed the product, channel, and demand strategies to meet evolving consumer needs. While today’s market may be unusually volatile and dynamic, we nevertheless expect that these trends will continue to build long after the current crises subside.

We all recognize the need for a strong and defined sales funnel, yet many business owners don’t really know where leads come from or why they dry up. Once a lead is in your pipeline, what happens to it and how it is tracked or nurtured?

All these issues will be discussed during this class which is important for the health of your business during the time of COVID with tips on how to adapt your pipeline. The discussion will be discussed as a larger part of a digital marketing strategy which will include off-line strategies too.

Are you struggling to attract good employees? Do you struggle keeping excellent employees?

To thrive, your business needs to be able to attract, hire and retain talent. This webinar will discuss these topics and give you some best practices to help overcome these obstacles.

When it comes to user experience online, we often talk about a website’s navigation, clear calls-to-actions, or accessible forms that can help improve conversions. Although this is all still applicable today, we need to consider the current state of affairs and consider a different type of user experience.

If you’re looking for ways to improve your digital presence during COVID-19, start with your website. We will share simple, but effective tactics to create or update a site for a better position to receive higher search rankings and improved user experience.

As an added BONUS Learn about Google My Business: How a business starting out can use the Website feature or an existing business can maximize their online presence.

Building a Highly Profitable Business: Value Proposition

While so many businesses are struggling to survive, some are thriving. While many are unremarkable with many easy substitutes… few are memorable and exceptional. The key to building an exceptional, highly profitable business is all in the Value Proposition. This webinar will uncover this secret sauce for building an extraordinary business with margin, profitability, and sustainability.

It takes more than hard work to run a successful business. You have to work smart also. Business Financial Management is a numbers game, so to manage the business you have to know how to work the numbers. Your Profit & Loss Statement is your go-to source for effective business management. In this webinar you will learn how to interpret business performance via the Profit & Loss Statement, Prepare Annual Budgets, and use Budgets and Profit & Loss statements to access business performance and take actions to reach your goals.

Starting a new business is often overwhelming! You no doubt have many questions including what to do first and how can I ensure my business is a success? Join with us for a basic overview on what it takes to be a business owner and to talk through some of these tough questions.

Innovative companies like Apple, Garmin, Polaris, and Kraft Foods Group thrive on releasing a continuous stream of innovative products into the B2C [Business-to-Consumer] Channel. In this webinar we will discuss some of the marketing and pricing methodologies they use to maximize the profitabiltiy of their products; methodologies which small businesses can readily adapt to their innovative products and services so that they maximize their profitabiltiy also. Foods, fashion, niche publishing, seasonal products, arts & crafts, electronics, legal services, business services are just some of the businesses where innovation provides consumers with new purchasing choices.