Calendar

SEO (Search Engine Optimization) is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Optimizing a web site for search engines can require looking at so many unique elements. In this class, you will learn some essential SEO tips and tricks to get started down an optimistic web presence path.

Business financials are not just for paying taxes, they are essential for making good business decisions. Gain an understanding of financial statements and learn how to use them for business

Building on the concepts covered in the first class, this second class will explore some advanced pricing strategies that reward a business for the value it is delivering to the market place, to achieve sustainable profit growth.  Several strategies to defend pricing and maintain profit margins will be covered in an enhance Pricing Management discussion.  PREREQUISITES INCLUDE A basic understanding of the Profit/Loss or income statement and the first class-Pricing for Profit Growth.   

If you fail to plan, you plan to fail. Learn why planning is so crucial and the right way to chart a course for your business success.  Discover the essential ingredients for developing meaningful goals and a plan that will help you and your team achieve them.

This workshop gives an overview of what it takes to be a business owner and will help you perform a feasibility analysis of your business idea. Learn about the new business registration process and regulatory issues, as well as an overview of federal and state tax responsibilities.

Marketing is the engine of your business. What problem is your business trying to solve? How big a problem is it? Who has these problems more than any other? How much would they pay for your solution? Answers to these are the difference between thriving and just surviving.  Understand what specific need you are meeting and how to create value that your customers will be willing to pay a premium for.

You have taken several other social media classes, you set up all your social media accounts for your business, but all you hear are crickets chirping. It could be that you are not telling the proper story. This will be an introduction to digital storytelling and using social media to build your client base.

Learn what key processes make up your business operations and improve productivity, effectiveness, and efficiency for higher profit.  Also, your employees are the future of your business.  Learn how to hire and keep winners!

Managing the employee life-cycle is a function that every company should prioritize because it involves the company’s most critical asset:  its people.  The employee life cycle encompasses various stages in the career of an employee, beginning with recruitment and concluding with resignation, termination or retirement.  Employers need to know which questions to ask or avoid, during an interview, how to engage the employee throughout the on-boarding process, maintain compliance, and properly terminate employees to help reduce unnecessary legal risks with each of those steps.  This class will touch on these items and more.