Find one (or more) of our classes to elevate or start a small business

Feb
5
Wed
2020
You Have a Website Now What? Winter 2020 @ North Idaho College Small Business Development Center
Feb 5 @ 8:30 am – 12:00 pm
You Have a Website Now What? Winter 2020 @ North Idaho College Small Business Development Center

SEO (Search Engine Optimization) is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Optimizing a web site for search engines can require looking at so many unique elements. In this class, you will learn some essential SEO tips and tricks to get started down an optimistic web presence path.

Feb
7
Fri
2020
Marketing Strategy For Profit Winter 2020 Morning @ North Idaho Small Business Development Center
Feb 7 @ 8:30 am – 12:00 pm
Marketing Strategy For Profit Winter 2020 Morning @ North Idaho Small Business Development Center | Coeur d'Alene | Idaho | United States

Marketing is the engine of your business. What problem is your business trying to solve? How big a problem is it? Who has these problems more than any other? How much would they pay for your solution? Answers to these are the difference between thriving and just surviving.  Understand what specific need you are meeting and how to create value that your customers will be willing to pay a premium for.

Feb
11
Tue
2020
LinkedIn and Twitter Marketing for Small Business – Winter 2020 @ North Idaho Small Business Development Center
Feb 11 @ 5:00 pm – 8:00 pm
LinkedIn and Twitter Marketing for Small Business - Winter 2020 @ North Idaho Small Business Development Center | Coeur d'Alene | Idaho | United States

Tailored to people starting out with LinkedIn or Twitter for business this workshop will cover how to manage these sites for personal or business use. A hands-on workshop for those who are at a beginner to intermediate level with social media. Please bring your web friendly device-laptop (preferred), tablet, cell phone – that you will use to manage your social media channels. Also bring and ask questions about the challenges you face with social media.

Feb
12
Wed
2020
Pricing for Profit Growth @ North Idaho College Small Business Development Center
Feb 12 @ 5:30 pm – 8:30 pm
Pricing for Profit Growth @ North Idaho College Small Business Development Center
Sustainable profit growth is a key business objective.  Many small business owners are unsure how to price their products and services to achieve sustainable profit growth.  This course will discuss the basic requirements and strategies for effective pricing, the art of increasing prices, the pros and cons of discounting, along with effective pricing management techniques for sustained profit growth.  PREREQUISITES INCLUDE:  A basic understanding of the Profit/Loss or Income statements, or completion of the ISBDC course: Financial Management for Profit. 
Feb
14
Fri
2020
Operational Excellence for Profit Winter 2020 Morning @ North Idaho College Small Business Development Center
Feb 14 @ 8:30 am – 12:00 pm
Operational Excellence for Profit Winter 2020 Morning @ North Idaho College Small Business Development Center | Cheyenne | Wyoming | United States

Learn what key processes make up your business operations and improve productivity, effectiveness, and efficiency for higher profit.  Also, your employees are the future of your business.  Learn how to hire and keep winners!

Feb
18
Tue
2020
Instagram and Pinterest Marketing for Small Business – Winter 2020 @ North Idaho Small Business Development Center
Feb 18 @ 5:00 pm – 8:00 pm
Instagram and Pinterest Marketing for Small Business - Winter 2020 @ North Idaho Small Business Development Center | Coeur d'Alene | Idaho | United States
Tailored to people starting out with Instagram or Pinterest for business this workshop will cover how to manage these sites for personal or business use. A hands-on workshop for those who are at a beginner to intermediate level with social media. Please bring your web friendly device-laptop (preferred), tablet, cell phone – that you will use to manage your social media channels. Also, bring and ask questions about the challenges you face with social media.
Feb
21
Fri
2020
Financial Management for Profit Winter 2020 Morning @ North Idaho Small Business Development Center
Feb 21 @ 8:30 am – 12:00 pm
Financial Management for Profit Winter 2020 Morning @ North Idaho Small Business Development Center | Coeur d'Alene | Idaho | United States

Business financials are not just for paying taxes, they are essential for making good business decisions. Gain an understanding of financial statements and learn how to use them for business

Feb
28
Fri
2020
Planning for Business Success – Winter 2020 Morning @ North Idaho Small Business Development Center
Feb 28 @ 8:30 am – 12:00 pm
Planning for Business Success - Winter 2020 Morning @ North Idaho Small Business Development Center | Coeur d'Alene | Idaho | United States

If you fail to plan, you plan to fail. Learn why planning is so crucial and the right way to chart a course for your business success.  Discover the essential ingredients for developing meaningful goals and a plan that will help you and your team achieve them.

Mar
10
Tue
2020
**Cancelled** Advanced Pricing for Profit Growth @ North Idaho College Small Business Development Center
Mar 10 @ 5:30 pm – 8:30 pm
**Cancelled** Advanced Pricing for Profit Growth @ North Idaho College Small Business Development Center

Building on the concepts covered in the first class, this second class will explore some advanced pricing strategies that reward a business for the value it is delivering to the market place, to achieve sustainable profit growth.  Several strategies to defend pricing and maintain profit margins will be covered in an enhance Pricing Management discussion.  PREREQUISITES INCLUDE A basic understanding of the Profit/Loss or income statement and the first class-Pricing for Profit Growth.   

Mar
17
Tue
2020
**Cancelled** Social Media-How to Build an Audience – Winter 2020 @ North Idaho Small Business Development Center
Mar 17 @ 5:30 pm – 9:00 pm
**Cancelled** Social Media-How to Build an Audience - Winter 2020 @ North Idaho Small Business Development Center | Coeur d'Alene | Idaho | United States

You have taken several other social media classes, you set up all your social media accounts for your business, but all you hear are crickets chirping. It could be that you are not telling the proper story. This will be an introduction to digital storytelling and using social media to build your client base.