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CANCELLED – Increase Customer Retention, Increase Your Profit

Presented by Deborah Dickerson, Senior Business Coach, NISBDC

June 28, 2023 @ 8:00 am 9:00 am PDT

This is a live interactive ZOOM WEBINAR

Registration is free but required. The ZOOM link will be provided prior to class date.

This presentation from an expert in the field will include topics such as:

Why is retaining customers important?
• How to increase your customer retention
• Making a difference with customer referrals

We’ve all heard the importance of customer retention. How much less it costs to retain a customer vs. initial customer acquisition. Yet, few businesses put their focus on cultivating their existing client base for future business, referrals or reviews.

In this class, we make the case with numbers for the impact that increasing customer retention by just 5% could increase your net profit by 25% to 95%. Then we will look at some practices and tools you could use to increase your customer retention.

To protect the privacy of individuals, recording of this webinar is not allowed. No recording will be emailed after the presentation.


Presented by:

Deborah Dickerson

Deborah Dickerson

Deborah Dickerson, MBA, PMP, has been working with small businesses for the past 7 years particularly in the area of digital marketing. She has an extensive business background from working in many industries from healthcare to finance in both the public and private sectors.

North Idaho Small Business Development Center – North Idaho Small Business Development Center provides one-on-one, professional business coaching that helps small-business owners accelerate their businesses success. We offer the tools, resources, expertise and peace of mind to help you feel confident and supported in taking your business to the next level, no matter where you are in the process. Best of all, our coaching services come at no cost to you because we’re funded by the U.S. Small Business Administration, the State of Idaho, and North Idaho College all who want to see businesses like yours succeed.

Hosted by North Idaho College.

Disclaimers: The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal, or other professional advice specific to their situation. The North Idaho Small Business Development Center, and its host, North Idaho College, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar.

By registering for this webinar, you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the North Idaho Small Business Development Center or it’s host, North Idaho College, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.