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Value Based Pricing
Generating exceptional Gross Margins and gaining competitive advantage
May 4, 2022 @ 8:00 am – 9:00 am PDT
NOTE: This is a live session only! No recording of this webinar will be emailed post-presentation.
Value Based Pricing is a pricing strategy that seeks to monetize the value that customers perceive in a product or service that you are selling. This strategy holds out the potential for businesses to generate exceptional Gross Margins and gain competitive advantage by meeting customers highest needs and wants. Selling to Consumers [B2C] and other Businesses [B2B] involves totally different perceptions of where value comes from. In this webinar we will discuss both selling channels, illustrate how each channel finds value in products and services, and how we can use that information to develop truly Value Based Prices.