Want a Printable PDF version go here: NISBDC Fall Class Flyer 2018
*Building a Profitable Business Series*
Learn the essential skills and tools every business owner needs to take their business to the next level….
$29 each OR to take the Four-Class Series for $100-Please call 208-665-5085
Marketing Strategy for Profit
Marketing is the engine of your business. What problem is your business trying to solve? How big a problem is it? Who has these problems more than any other? How much would they pay for your solution? Answers to these are the difference between thriving and just surviving. Understand what specific need you are meeting and how to create value that your customers will be willing to pay a premium for.
Morning Session: September 14 & November 16—8:30AM-11:30AM—Fri
Evening Session: October 18—5:30-9 PM—Thu
Hiring Winners, Operational Excellence for Profit
Your employees are the future of your business. Learn how to hire and keep winners. Also, learn what key processes make up your business operations and improve productivity, effectiveness, and efficiency in your business for higher profit.
Morning Session: September 21 & November 30—8:30AM-11:30AM—Fri
Evening Session: October 25—5:30-9 PM—Thu
Financial Management for Profit
Business financials are not just for paying taxes, they are essential for making good business decisions. Gain an understanding of financial statements and learn how to use them for business success.
Morning Session: September 28 & December 7—8:30AM-11:30AM—Fri
Evening Session: November 1—5:30-9 PM—Thu
Planning for Business Success
If you fail to plan, you plan to fail. Learn why planning is so crucial and the right way to chart a course for your business success. Discover the essential ingredients for developing meaningful goals and a plan that will help you and your team achieve them.
Morning Session: October 5 & December 14—8:30-11:30AM—Fri
Evening Session: November 8—5:30-9 PM–Thu
Thinking of Starting a Business in Idaho?
This workshop gives a basic overview of what it takes to be a business owner and will help you perform a feasibility analysis of your business idea. Learn about the new business registration process and regulatory issues, as well as an overview of federal and state tax responsibilities.
You Have a Website-Now What?
SEO is the active practice of optimizing a website by improving internal and external aspects in order to increase the traffic the site receives from search engines. Optimizing a website for search engines can require looking at so many unique elements. In this class you will learn some essential SEO tips and tricks to get started down an optimistic web presence path.
Facebook Ads vs. Google AdWords: Which Should You Be Using?
Although the two platforms are often positioned as competitors, nothing could be further from the truth. Many businesses are leveraging the strengths of advertising on both Google and Facebook Ads to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing remarkable return on their advertising spend. Learn how to leverage advertising platforms to your advantage.
Don’t Have a Website For Your Business?
This training will walk you through how to create a functional easy to manage website for your business using one of the many template website platforms out there. For example: Squarespace, Wix, or Weebly. You will learn about functional page structure, formatting, and best practices for maximizing your new website.
Social Media-How to Build an Audience
You have taken several other social media classes, you set up all your social media accounts for your business, but all you hear are crickets chirping. It could be that you are not telling the proper story. This will be an introduction to digital storytelling and using social media to build your client base.
*Social Media Series*
All are hands on workshops, designed for attendees to bring a web ready device: laptop, tablet, smart phone, etc…
Take all THREE for a discounted rate of $99—Please call 208-665-5085
Facebook Marketing for Small Business
Tailored for people starting out with Facebook for business. Will cover how to manage Facebook for personal use and business use. For those who are at a beginner to intermediate level with social media. A hands on workshop. Please bring your web friendly device-laptop (preferred), tablet, cell phone- that you will use to manage your social media channels. Also, bring and ask questions about the challenges you face with social media.
LinkedIn and Twitter Marketing for Small Business
Tailored for people starting out with LinkedIn or Twitter for business, this class will cover how to manage these sites for personal use and business use. A hands on workshop for those who are at a beginner to intermediate level with social media. Please bring your web friendly device-laptop (preferred), tablet, cell phone—which you will use to manage your social media channels. Also bring and ask questions about the challenges you face with social media.
Instagram and Pinterest Marketing for Small Business
Tailored for people starting out with Instagram and Pinterest for business this class will cover how to manage these sites for personal use and business use. A hands on workshop for those who are at a beginner to intermediate level with social media. Please bring your web friendly device-laptop (preferred), tablet, cell phone-which you will use to manage your social media channels. Also, bring and ask questions about the challenges you face with social media.
Find New Customers & Drive Growth with Email Marketing
This workshop starts with a brief education on ways to better understand and build a client list and better engagement with customers through the lens of Public Relations. Next, we drill down into 30 ways to grow your marketing list with hands-on training in email marketing and specifically Constant Contact. Having an interested and engaged list of email addresses is vital to the success of your email marketing strategy. Continuing to grow and interact with your list is just as important. This seminar will cover various strategies to capture new contacts, stay top of mind and build relationships with your subscribers.
Marketing Your Business for Results
Learn the strategies that must be developed in order to effectively reach your unique market. How can you spend less yet reach more target customers? Navigate the online maze and learn what to use and what to avoid. This class is essential for * A small business owner concerned about where and how to market in today’s environment *A start up business or a new direction within an existing business * Owners and managers concerned that they are spending too much or not receiving a strong return on investment in their marketing dollars.
Building a High Performance Organization
A culture of performance is essential in developing a high performing business. Learn about the essentials of high performing teams and individuals, what motivates them and the metrics used in high performing businesses during this course.
NEW COURSES FOR 2018 to take your business performance to a whole new level with powerful pricing tools along with the confidence to use them effectively to meet YOUR business objectives.
Basic Pricing Strategies for Small Business 101
Pricing is the most powerful business tool for profitability, competitive advantage, and meeting business objectives. Many small business owners are unsure how to price their products and services to meet their business objectives. This course will discuss the basic requirements and strategies for effective pricing, the art of increasing prices, the pros and cons of discounting, along with effective pricing management techniques for sustained profitability. PREREQUISITES INCLUDE: A basic understanding of the Profit/Loss or Income statements, or completion of the ISBDC course: Financial Management for Profit.
Basic Pricing Strategies for Small Business 201
Building on the concepts covered in the 101 Pricing Class, this second course will explore some advanced pricing strategies such as supply vs demand pricing, cross-market pricing, parametric and performance base pricing, bundled product pricing, pricing for competitive bidding, and value-added pricing. The course will also build on the basic pricing management strategies covered in the previous course. PREREQUISITES INCLUDE: A basic understanding of the Profit/Loss or income statement and the Basic Pricing Strategies 101 class.
Hiring and Retention for Growth
Bringing the right people into a company, and keeping the wrongs ones out, is as important as any activity that business owners undertake. The wrong hiring decision effects growth and organizational strength. This workshop will discuss best methods in recruiting, hiring, defining job duties and responsibilities, identify talent, onboarding processes, and various compliance and regulations.