One of the things we try to emphasize in all of our Building a Highly Profitable Business Series of classes is that you as a business owner need to know what the Value Proposition for your business is. Because this is the “promise you make to your customer”.
Shopify recently posted a really good article that explains in more detail the value of your value proposition so I wanted to share that with you here.
Why do your customers buy from you? What motivates people to choose you, to choose your products over the hundreds of alternatives? What makes your company, and your products, better than the rest?
The answer: your value proposition.
If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.Value Propositions: What They Are and How to Create Them (with Examples)
by Shanelle Mullin