February

 

5 Steps to Improve Your Business Profit

February 25th, 2021 Thu 11:00 AM to 12:30 PM

This presentation from an expert in the field will include topics such as • Thriving, not just surviving • Don’t give up – take a new step! • How to improve your core business areas

As a business owner/leader in a difficult economy, the challenges may appear so daunting it may be difficult to know what to do. The key to surviving and thriving during this economy is taking proactive steps to improve your core business areas. Learn ways to strengthen your business during this challenging time. Hear what 5 specific steps will improve your business profit.

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Topic: Special Interest

 

March

Got Sales? What Sales Pipeline?

March 4th, 2021 Thu 8:00 AM to 9:30 AM

This presentation from an expert in the field will include topics such as • Where do your leads come from? • Why do they dry up? • How do you track your leads in the pipeline?

We all recognize the need for a strong and defined sales funnel, yet many business owners don’t really know where leads come from or why they dry up. Once a lead is in your pipeline, what happens to it and how it is tracked or nurtured? All these issues will be discussed during this class which is important for the health of your business during the time of COVID with tips on how to adapt your pipeline. This training will be looked at as a larger part of a digital marketing strategy which will include off-line strategies too.

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Topic: Marketing and Sales

 

Maximize Profitability With Innovative Product & Service Pricing

March 18th, 2021 Thu 8:00 AM to 9:30 AM

This presentation from an expert in the field will include topics such as • Adapting products and services to be more profitable • How can I better serve my customers? • How should I price my products and services?

In this webinar for B2C, we will discuss some of the marketing and pricing methodologies to maximize the profitability of products.

Innovative companies like Apple, Garmin, Polaris, and Kraft Foods Group thrive on releasing a continuous stream of innovative products into the B2C [Business-to-Consumer] Channel. In this webinar, we will discuss some of the marketing and pricing methodologies they use to maximize the profitability of their products; methodologies in which small businesses can readily adapt to their innovative products and services so that they maximize their profitability also. Foods, fashion, niche publishing, seasonal products, arts & crafts, electronics, legal services, business services are just some of the businesses where innovation provides consumers with new purchasing choices.

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Topic: Marketing and Sales

 

Online Presence to Drive Sales: Your Website

March 25th, 2021 Thu 8:00 AM to 9:30 AM

When it comes to user experience online, we often talk about a website's navigation, clear calls-to-actions, or accessible forms that can help improve conversions. Although this is all still applicable today, we need to consider the current state of affairs and consider a different type of user experience.

If you’re looking for ways to improve your digital presence during COVID-19, start with your website. We will share simple, but effective tactics to create or update a site for a better position to receive higher search rankings and improved user experience.

As an added BONUS Learn about Google My Business: How a business starting out can use the Website feature or an existing business can maximize their online presence.

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Topic: Marketing and Sales

 

April

How to Make Social Media Work for You

April 1st, 2021 Thu 8:00 AM to 9:30 AM

This presentation from an expert in the field will include topics such as • How to let Social Media take your business to a new level • How can I take more advantage of Social Media? • How to get more customers for your business through Social Media

Are you wanting to expand your business’ reach through social media but don’t know how to start? Is your business already on social media but you want to leverage it better to increase brand awareness, creating warm sales leads? Whether you are a seasoned social media veteran or just starting out with it, learn how to leverage your reach for new business. This is an overview of how to utilize social media to engage your future and current customers. It is intended for those who are at a beginner to intermediate level with social media.

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Topic: Marketing and Sales

 

Are You Really Ready to Start a Business

April 15th, 2021 Thu 8:00 AM to 9:30 AM

This presentation from an expert in the field will include topics such as • Where to start? • How to ensure your success • How to prepare to run a business

Starting a new business is often overwhelming. You no doubt have many questions including what to do first and how can I ensure my business is a success? Join us for a basic overview of what it takes to be a business owner and to talk through some of these tough questions.

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Topic: Start-up Assistance

 

Struggling to Attract or Retain Good Employees

April 22nd, 2021 Thu 8:00 AM to 9:30 AM

Are you struggling to attract good employees? Do you struggle to keep excellent employees?

To thrive, your business needs to be able to attract, hire and retain talent. This webinar will discuss these topics and give you some best practices to help overcome these obstacles.

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Topic: Managing Employees