April

The Do's and Don'ts of Starting a Business

April 15th, 2021 Thu 8:00 AM to 9:30 AM

This presentation from an expert in the field will include topics such as

• Where to start?

• How to ensure your success

• How to prepare to run a business

Starting a new business is often overwhelming. You no doubt have many questions including what to do first and how can I ensure my business is a success? Join us for a basic overview of what it takes to be a business owner and to talk through some of these tough questions.

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Topic: Start-up Assistance

May

Increase Customer Retention, Increase Your Profit

May 6, 2021 Thu 8:00 AM to 9:30 AM
Topic: Marketing and Sales

This presentation from an expert in the field will include topics such as:

  • Why is retaining customers important?
  • How to increase your customer retention
  • Making a difference with customer referrals

We’ve all heard the importance of customer retention. How much less it costs to retain a customer vs. initial customer acquisition. Yet, few businesses put their focus on cultivating their existing client base for future business, referrals or reviews.

In this class, we make the case with numbers for the impact that increasing customer retention by just 5% could increase your net profit by 25% to 95%. Then we will look at some practices and tools you could use to increase your customer retention.

Presented by: Deborah Dickerson, business coach –North Idaho Small Business Development Center

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Build Your Business Using LinkedIn

May 13, 2021 Thu 8:00 AM to 9:30 AM

Topic: Marketing and Sales

LinkedIn can do all that?!

You may think that LinkedIn is only for professionals and job seekers. That is not true! Yes, millions of people are on LinkedIn every day, growing their careers, but you can use it to grow your business too! LinkedIn places you and your business in front of millions of connections you can use to build relationships to boost your brand.

LinkedIn is a professional social network, and it's all about: Career development, Professional connections, Industry discussions, and other business-related activities. Find customers, employees, and partners on LinkedIn. Learn how to connect your brand with over 600 million professionals worldwide, or right here in the Inland Northwest!

Presented by: Jamie Morgan, business coach –North Idaho Small Business Development Center

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How to Improve Your Profit

May 20, 2021 Thu 8:00 AM to 9:30 AM

Topic: Marketing and Sales

BE PROACTIVE - GET STARTED ON THE RIGHT STEPS TO BOOST YOUR BUSINESS!

This presentation from an expert in the field will include topics such as:

  • Thriving, not just surviving
  • Don’t give up – take a new step!
  • How to improve your core business areas

As a business owner/leader in a difficult economy, the challenges may appear so daunting it may be difficult to know what to do. The key to surviving and thriving during this economy is taking proactive steps to improve your core business areas. Learn ways to strengthen your business during this challenging time. Hear what 8 specific steps will improve your business profit.

Presented by: William Jhung, Director – North Idaho Small Business Development Center

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Drive Profit for Your eCommerce Site

May 27, 2021 Thu 8:00 AM to 9:30 AM Topic: eCommerce

How do I make it all work with my ecommerce site?

It’s no secret, all aspects of your ecommerce store should be optimized for marketing and sales. But where do you focus and what strategies are effective in an online environment filled with options? To make matters worse, as a busy entrepreneur how do you find the time to work on any or all of your options to cause effective profit growth without losing sight of the business workings?

You will learn ways to position your ecommerce store for profit while focusing on the most important thing for business profitability… THE CUSTOMER. You will gain knowledge about causing frequent return and loyal customers to help you start, grow, and maintain the customer base you want using tried-and-true tactics that improve the bottom line.

Presented by: Samantha Dascomb, eCommerce business coach –North Idaho Small Business Development Center

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June

How Do I Know My Digital Marketing is Working?

Jun 3, 2021 Thu 8:00 AM to 9:30 AM Topic: Marketing and Sales

Find out how to help your business keep up in the digital world!

This presentation from an expert in the field will include topics such as:

  • What does a digital transformation encompass? -
  • How can I best use data and technology to my business’ advantage?
  • Am I keeping up with the pace of the digital world?
  • How can I tell if my digital marketing is working?

It’s not just about building a better e-commerce site, utilizing social media channels, or refining your sales pipeline (as important as those are). It’s about using data and technology to upscale your product and channel capabilities. In 2021, we’ve seen the acceleration of trends that were already underway before the onset of last year’s health and economic crises. The pace of digital adoption quickened, straining the ways that companies have traditionally developed product, channel, and demand strategies to meet evolving consumer needs. While today’s market may be unusually volatile and dynamic, we nevertheless expect that these trends will continue to build long after the current crises subside.

Presented by: Jamie Morgan, business coach –North Idaho Small Business Development Center

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Utilizing Profit & Loss Statements for Business Success

Jun 17, 2021 Thu 8:00 AM to 9:30 AM

Topic: Business Accounting and Budget

Business Financial Management is a numbers game, so to manage the business you have to know how to work the numbers!

This presentation from an expert in the field will include topics such as:

  • How to work smart instead of just hard
  • How to use your P&L statement for effective business management
  • Accessing and interpreting business performance, preparing budgets, and taking action to reach goals

It takes more than hard work to run a successful business. You have to work smart also. Business Financial Management is a numbers game, so to manage the business you have to know how to work the numbers. Your Profit & Loss Statement is your go-to source for effective business management.

In this webinar you will learn how to interpret business performance via the Profit & Loss Statement, Prepare Annual Budgets, and use Budgets and Profit & Loss statements to access business performance and take actions to reach your goals.

Presented by: Warren Mueller, business coach –North Idaho Small Business Development Center

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Building a Highly Profitable Business

Jun 24, 2021 Thu 8:00 AM to 9:30 AM

Topic: Marketing and Sales

TIME TO UNCOVER THE SECRET SAUCE FOR BUILDING AN EXTRAORDINARY BUSINESS WITH MARGIN, PROFITABILITY, AND SUSTAINABILITY!

This presentation from an expert in the field will include topics such as:

  • Thriving, not just surviving
  • How to make your business memorable and exceptional
  • The Value Proposition key -More about the secret sauce!

While so many businesses are struggling to survive, some are thriving. While many are unremarkable with many easy substitutes… few are memorable and exceptional. The key to building an exceptional, highly profitable business is all in the Value Proposition. This webinar will uncover this secret sauce for building an extraordinary business with margin, profitability, and sustainability.

Presented by: William Jhung, Director – North Idaho Small Business Development Center

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July

Starting a Business in Idaho

Jul 1, 2021 Thu 8:00 AM to 9:30 AM

Topic: Start-up Assistance

What does it take to be a business owner, and do you have it?

This presentation from an expert in the field will include topics such as:

  • Where to start?
  • How to ensure your success
  • How to prepare to run a business

Starting a new business is often overwhelming. You no doubt have many questions including what to do first and how can I ensure my business is a success? Join us for a basic overview of what it takes to be a business owner and to talk through some of these tough questions.

Presented by: Julie Kamps, training coordinator – North Idaho Small Business Development Center

Julie has over 30 years’ experience owning and running a variety of small businesses in North Idaho. She is glad to pass on that experience to anyone thinking of starting a small business of their own.

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Using Your Website to Drive Sales

Jul 8, 2021 Thu 8:00 AM to 9:00 AM

Topic: Marketing and Sales

It all starts with a great website!

July 8, 2021 @ 8:00 am - 9:30 am PST

This presentation from an expert in the field will include topics such as: Is my website working it’s hardest for me?

  • Are my customers having a good website experience?
  • Do I know what my online rankings are?

When it comes to user experience online, we often talk about a website's navigation, clear calls-to-actions, or accessible forms that can help improve conversions. Although this is all still applicable today, we need to consider the current state of affairs and consider a different type of user experience. If you’re looking for ways to improve your digital presence during COVID-19, start with your website. We will share simple, but effective tactics to create or update a site for a better position to receive higher search rankings and improved user experience.

As an added BONUS Learn about Google My Business: How a business starting out can use the Website feature or an existing business can maximize their online presence.

Presented by: Jamie Morgan, business coach –North Idaho Small Business Development Center

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Launching an eCommerce Store

Jul 15, 2021 Thu 8:00 AM to 9:00 AM

Topic: eCommerce

Yes, You Really Need an eCommerce Store!

In this training, learn about the basic steps in creating your own online store presence with the most common small business shopping platform, Shopify. We cover everything in setting up your account from understanding your account to the basic tools you need to ensure you are managing your orders successfully. Build your store and manage it successfully without ever hiring a designer or developer!

Presented by: Samantha Dascomb, eCommerce business coach –North Idaho Small Business Development Center

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Finding & Retaining Winners

Jul 22, 2021 Thu 8:00 AM to 9:30 AM

Topic: Managing Employees

Employees, an important key to your business!

July 22, 2021 @ 8:00 am – 9:30 am PST

  • Are you struggling to attract good employees?
  • Do you struggle keeping excellent employees?

To thrive, your business needs to be able to attract, hire and retain talent. This webinar will discuss these topics and give you some best practices to help overcome these obstacles. Developer!

Presented by: William Jhung, Director – North Idaho Small Business Development Center

 

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