I’m the proud dad of three boys. My oldest is a huge gamer, so every year for his birthday my wife and I buy him the latest and greatest game. And we always buy it online from the same company.
This year was no exception. After extensive research, we bought him the game he wanted. When I got to the online checkout, I was disappointed that none of my historical information was used to make the process faster. Annoying, but not a deal breaker. But the next day, I received an online ad for the game, and get this: the ad offered me a discount even though I had just purchased it for full price.
Read more here: Unify Customer Data to Truly Know Your Customer